“The Key”: Joanna Trippett (DEPT®)
This week we have Joanna Trippett, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑
Joanna Trippett is the Managing Director of DEPT® UK, and describes the Agency as pioneering tech/marketing to help brands stay ahead.
❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less):
➡ ”Partnership in Collaboration"
❓ Please expand on this (In 100 words or less):
➡ “Every good client / agency relationship is a partnership of equals at its core. A partnership requires excellent communication – absolute transparency and absolutely no ‘grand reveals’. A partnership thrives when you have good people working together to solve hard problems. It exists to make better work that out-smarts competitors and is fast to market – that means the best partnerships are also sometimes a little uncomfortable – the good kind of uncomfortable that makes you a bit sweaty but like a fire is lit inside you to make something remarkable. True collaboration leaves egos at the door and invites innovation – that’s where the magic happens”
❓ What is your longest Client-Agency relationship?
➡ eBay: 17 years (and counting)!
As a proof point of “Partnership in Collaboration”, DEPT®'s eBay relationship expanded last year to being the Lead Creative Agency in the UK, and the latest manifestation of that is DEPT® doing all the eBay sponsorship work for ITV's Love Island – from the TV idents through to the social community management, on-site merchandising and CRM
Congratulations on the eBay work and thank you for sharing your great take on “The Key” 🔑 Joanna Trippett!
🔑 “The Key”:
Nick Elliott founded Booster Consulting Limited wanting to help create and maintain relationships between Agencies and Clients.
Booster Consulting Limited focuses on this because we believe better work and therefore better business results, are possible with better relationships.
We have frequent conversations with Clients and Agencies about “The Key”🔑 to successful relationships, and wanted to share some of what we discuss.
So, through "Booster Insights" we have the great pleasure of sharing a regular insight from Agencies, Clients and other relevant and interesting people we are connecting with.
Visit our website to see all of "The Key" 🔑insights so far www.consultbooster.com/insights