“The Key”: Rania Robinson (Quiet Storm)
This week we have Rania Robinson, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑
Rania Robinson is the CEO and Partner at Quiet Storm Agency, Director at Create Not Hate and was the WACL (Women in Advertising & Communications Leadership ) President last year for its important centenary year.
❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less):
➡ ”Consistency of Excellence"
❓ Please expand on this (In 100 words or less):
➡ “The most effective work comes from a shared ambition to deliver genuinely transformational work and where there is trust at the heart of the relationship. Trust is something that can only be built over time, where both parties feel complete confidence in the other to deliver on promises made, time and time again. This, and the mutual respect and valuing of each other’s differing perspective and skills, creates the perfect environment for great ideas to flourish.”
❓ What is your longest Client-Agency relationship?
➡ HARIBO UK: 16 years (and counting)!
Over the 16 years Quiet Storm Agency have been working with HARIBO UK, the “Kids’ Voices” campaign (which we all know and love) has now been adapted to appear in 22 countries with 50 executions! A real proof point to Rania Robinson’s “Key” 🔑 : ‘Consistency of excellence’.
⚡ The “Kids’ Voices” campaign also rings very true with how Quiet Storm Agency describes what they do, to “Create Ideas That Start a Storm”
Thank you for sharing your great take on “The Key” 🔑 Rania Robinson!
🔑 “The Key”:
Nick Elliott founded Booster Consulting Limited wanting to help create and maintain relationships between Agencies and Clients.
Booster Consulting Limited focuses on this because we believe better work and therefore better business results, are possible with better relationships.
We have frequent conversations with Clients and Agencies about “The Key” 🔑 to successful relationships, and wanted to share some of what we discuss.
So, through "Booster Insights" we have the great pleasure of sharing a regular insight from Agencies, Clients and other relevant and interesting people we are connecting with.
Visit our Insights page to see all of "The Key" 🔑 insights so far www.consultbooster.com/insights