“The Key”: Oli Richards

The Key To Successful Client - Agency Relationships

This week, we are grateful to have Oli Richards from The Beyond Collective (aboveandbeyond.agency) sharing his thoughts.

What is the key to Strong Client, Agency Relationships? (in 3 words or less):

• "Trust!"

Please expand on this (In 100 words or less):

• "It's simple when you boil it down. Trusted partners are focused on challenges - not selling a specific discipline or work. Spend time getting to know the key stakeholders, understand what's come before / what's worked / what hasn't and REALLY get under the skin of the category. Then build a solution together.”

• “Too often we excitedly jump to the solution, before really understanding what we're trying to achieve. Nothing builds trust like effective work... "

What is your longest Client-Agency relationship?

• Amazon: 11 years and counting

Thank you Oli!

“The Key”:

Nick Elliott founded Booster wanting to create and help maintain relationships between Agencies and Clients.

Booster focuses on this because we believe better work and therefore better business results, are possible with better relationships.

We have many conversations with Clients and Agencies about the key to successful relationships, and wanted to share some of what we discuss.

So, through "Booster Insights" we have the great pleasure of sharing a regular insight from Agencies, Clients and other great, relevant people we are connecting with.