Booster Runs Britvic’s Robinsons Creative Agency Pitch

This was a fantastic pitch to be a part of, and to quote my own quote from the article:
"To help create a relationship between two teams, that will result in amazing work for one of the country’s favourite brands is truly exciting. The Britvic plc Robinsons team and all the agencies in the process have been a pleasure to work with and I wish them every success.”

Three points to add are:
🥇 The calibre of the agency teams involved was next level
❤️ The passion the agencies demonstrated was also next level. Brands close to people's hearts really do evoke a positive reaction ⚡ .
⛱ Even though this process was run over the summer, we worked together with the Robinsons team to do everything possible to keep it considerate and give time where needed and were understanding about people being on holiday. I hope the Agencies all agree.

Our ambition with pitch processes is to make them as rigorous, considerate and fair as possible, enabling agencies to be their best for the Client team.
I believe we demonstrated that with this pitch and have helped create a rock-solid first step of the relationship for Robinsons and Lucky Generals, with Vickie Ridley '...eager to drink in the brilliant opportunity'!

Here's to a long relationship, and quoting Britvic plc's inspiring Munnawar Chishty from the article: "I can’t wait to see how they shape the evolution of this iconic brand."