Booster Runs AkzoNobel EMEA B2B Pitch
Congratulations to both MSQ and AkzoNobel on their new partnership, with MSQ being their new lead agency for professional brands across EMEA.
We at Booster Consulting Limited with Nick Elliott at the helm, had the great pleasure of running this process with the AkzoNobel team, who repeatedly demonstrate that it is possible to run a rigorous and considerate process, even (and especially) when it crosses over occasions such as the Christmas & New Year period.
We continue to support and promote the IPA (Institute of Practitioners in Advertising)'s and ISBA's #pitchpositivepledge and ensure our processes strongly reflect the values held within it.
We believe that this leads to better quality results that will lead to stronger and longer Client-Agency relationships.
So...here's to the AkzoNobel and MSQ relationship being one that lasts with great results!