Marketing Society Annual Conference 2022: Change Makers Ignite

Another thought provoking and inspirational annual conference from the The Marketing Society Team
hashtag#Changemakersignite

What a line up of speakers and change-makers.
I can't do the day justice in a post, but 8 snippets that stood out for me are:

1.A higher purpose is extremely effective at uniting a team..One example being...to save thousands of lives. Thank you Conrad Bird CBE

2.Courage comes from working together...especially for something as important as DEI. Thank you Oona King

3. On finding ideas: 1. Adopt, 2. Adapt, 3. Invent...in that order (there is huge value in ideas that have already been tested...so invent last). Thank you Scott Morrison FRSA

4. Purpose-led brands CAN be profitable (eg.Dove)...and the world NEEDS purpose led brands. Thank you Alessandro Manfredi from Unilever

5. On tech start-ups: Make sure you are prepared to go on 'the journey'. Solving a real problem that helps people is the key. Thank you Oliver Kent-Braham from Marshmallow

6. Brands investing in advertising in war torn Ukraine gives Ukrainians hope. Thank you Olena Martynova from Ukraine's StarLightMedia for your very moving and inspirational talk.

7. On change: Change is inevitable and imperative...so we need to manage it and get used to it! Thank you Drew Povey
And my favourite quote of the day shared by Drew: "If you don't like change...you will like irrelevance even less" (General Eric Shinseki)

8.On success: 1.Find a way, 2.Have Courage, 3.Stay Grounded...Which helped the Lionesses to become European Champions. Thank you Kay Cossington from the The Football Association

And lastly on a lighter note...I recommend meeting your kids' heroes. It is worth it.
Thank you Mark AKA LadBaby for the selfie and huge respect to you and your family for all the amazing work you do with The Trussell Trust