“The Key”: Matt Adams (Assembly)

This week we have Matt Adams sharing his thoughts with Booster Consulting Limited's "The Key" 🔑, which asks, What is The Key 🔑 to successful Client, Agency relationships?

Matt Adams is the CEO for Assembly Global in Europe. Assembly Global’s capabilities include media, data, technology and business consultancy for brands and consists of over 2,300 people globally.

❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less):
➡ ”Mutual Growth Mindset"

❓ Please expand on this (In 100 words or less):
➡ “A mutual growth mindset is crucial for a successful client-agency relationship, fostering trust, collaboration, and commitment. When both parties prioritise growth, they openly share ideas, respect each other’s expertise, and work towards shared goals. This trust enriches communication, leading to effective campaigns and strategies. Ultimately, it's about mutual respect and a commitment to shared success..”

❓ What is your longest Client-Agency relationship?
➡ Ralph Lauren: 10 years (and counting)

With their strong relationship with Ralph Lauren, Assembly Global have been able to test, learn and optimise across multiple channels over those 10 years. This has led to considerable savings, which enables reinvestment...that has led to incremental growth for Ralph Lauren. All of which demonstrates that their trust and collaborative way of working has resulted in real business success.

Thank you for sharing your thoughts on “The Key” 🔑 Matt Adams
Here’s to shared goals, mutual respect and success!

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🔑 “The Key”:
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