“The Key - Quick Conversations”: Guy Wieynk (Global CEO AnalogFolk)

☕ “Openness in business — openness in ideas, in collaboration, and in transparency.” ☕

— Guy Wieynk, AnalogFolk Group

Like a good expresso this "Quick Conversation🎤" is a rich and condensed one (relevance below).

I had the chance to speak with Guy Wieynk, Global CEO of AnalogFolk Group, as part of our “Quick Conversation 🎤” series, where we ask:

What’s The Key 🔑 to successful client–agency relationships?

👉 Guy’s answer:

"Openness"

Here is what he shared:

1️⃣ “For me, the key is openness — openness to ideas, to collaboration, to transparency.”

2️⃣ “"Open in how you approach business and relationships"

3️⃣ “We are very open about how the business is performing.”

4️⃣ “We’re very open about costs.”

💡 Case in point? Costa Coffee.

Guy Wieynk described how an open, transparent partnership with Costa Coffee has reduced comms production costs and the work is performing better than ever. In fact, social channels are now the best-performing channel for Costa Coffee.

🤝 A powerful reminder that great work begins with trust, transparency, and open dialogue.

🙏 Huge thanks to Guy Wieynk for sharing his insights in this Quick Conversation 🎤 with the casually placed awards backdrop! 🏆

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#QuickConversations

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