“The Key - Quick Conversations”: Jeanette Hübsch (Grünenthal Group)

🧠 “We are surrounded by communication — but success depends on how mindful, open and trustful it is.” 🧠 Jeanette Hübsch

I had the pleasure of haveing a "Quick Conversation 🎤 " with Jeanette Hübsch, Global Procurement Lead Commercial at Grünenthal Group, just after her brilliant talk on stage at the Marketing Procurement iQ Conference at The Kia Oval - Surrey County Cricket Club.

🎤 Jeanette Hübsch's session was titled:
🫀 “The Heartbeat of Procurement: How Emotional Intelligence Drives Success” — and the insights were excellent.

So I had to ask:
👉 What’s “The Key 🔑” to successful business relationships?

🧠 Jeanette Hübsch’s answer: "Communication".
But not just any kind — emotionally intelligent communication.

Here is what she shared:

1️⃣ “Always focus on open, mindful and trustful communication.”
2️⃣ “Emotional intelligence means first understanding your own feelings — and then understanding others - your partners’.”
3️⃣ “It helps improve negotiations, both in a business context as well as your private life.”
4️⃣ “In negotiation, it is rarely just about price — you need to understand the underlying ‘why’.”

🤝 A powerful reminder that the best procurement and marketing partnerships are human first — and built on more than just numbers.

🙏 Huge thanks to Jeanette for the "Quick Conversation 🎤" and for bringing heart into the conversation.

❗ Thank you also to Geoff Hall, who organised a jam packed itinerary of some great marketing procurement thought leaders and other leading voices in the industry.

I was there with Vladimir Komanicky & Lenka K. Ornova from Alchemists (who also sponsored the Conference) and was able to film a few of these "Quick Conversations 🎤 "