“The Key”: Adrian Ash (Recipe)
This week we have Adrian Ash, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑
Adrian Ash is the Head of Client Services at Recipe and as such is ‘the captain of the client satisfaction ship’…so he is well positioned to share his view on ‘The Key” 🔑.
Recipe is a top 4 UK independent creative agency (with an award winning in-house production unit at it's core) known for good people delivering great work – and has a philosophy of “Not Normal”
❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less):
➡ ”Trust, Openness, Clarity"
❓ Please expand on this (In 100 words or less):
➡ “Recipe's 'Not Normal' philosophy might not be right for everyone, but we pride our business and client relationships on developing solutions that buck the category trends in often saturated markets. At the heart of everything is an unerring trust of what we want to achieve together. Our shared ambition to deliver 'not normal' solutions into the world requires an openness on both sides to listen, debate and collectively agree our course of action. Clarity, internally and externally, is key so expectations are set and objectives met. That's our recipe for success!"
❓ What is your longest Client-Agency relationship?
➡ The Coca-Cola Company: 12 years (and counting)
The work that Recipe does for The Coca-Cola Company certainly demonstrates their strong relationship with the Client, producing some wonderfully iconic and award winning OOH, print and digital work that was liked so much it rolled out globally for Coca-Cola.
Do take a look at the ”Icons” work here https://lnkd.in/eUX2fM2d featuring Elvis 🎙 & Marilyn 💃
Thank you for sharing your great take on “The Key” 🔑 Adrian Ash.
Here’s to building more trust, openness and clarity in our relationships!
#thekey #relationships #trust #openness #clarity
Booster Consulting Limited focuses on relationships because we believe better work and therefore better business results, are possible with better relationships.
We have frequent conversations with Clients/ Advertisers and Agencies about “The Key” to successful relationships, and wanted to share some of what we discuss.
So, through "Booster Insights" we have the great pleasure of sharing a regular insight from Agencies, Clients and other relevant and interesting people we are connecting with.
Visit our Insights Page to see all of "The Key" insights