“The Key”: Claire Hollands (MullenLowe UK)

This week we have Claire Hollands, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑

Claire Hollands is the Chief Executive Officer of MullenLowe UK, and describes the agency as an integrated creative Agency who believe that positive change comes from positive dissatisfaction.

❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less):

➡ ”Shared ambition"

❓ Please expand on this (In 100 words or less):

➡ “Our best work has come when everyone around the table is positively dissatisfied and wants to create positive change. A shared ambition to challenge the status quo means you push further and faster to reach the end goal.”

❓ What is your longest Client-Agency relationship?

➡ Persil / Omo: 20 years (and counting)!

I think there is a real energy in how you are describing your ambition for positive change…and bringing that positive energy together with your Clients clearly works for your relationships. 20years with Persil/ Dirt Is Good is quite something, as is the ground-breaking work you have created over that time. 

🙏 Thank you for sharing your great take on “The Key” Claire!

🔑 “The Key”:

Nick Elliott founded Booster Consulting Limited wanting to help create and maintain relationships between Agencies and Clients.

Booster Consulting Limited focuses on this because we believe better work and therefore better business results, are possible with better relationships.

We have frequent conversations with Clients and Agencies about “The Key” to successful relationships, and wanted to share some of what we discuss.

So, through "Booster Insights" we have the great pleasure of sharing a regular insight from Agencies, Clients and other relevant and interesting people we are connecting with.