“The Key”: Daisy Proctor (BBD Perfect Storm)

This week we have Daisy Proctor, the Managing Director of BBD Perfect Storm | a B-Corporation, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑

Daisy’s answer to “The Key” has been perfectly illustrated by BBD Perfect Storm's longest relationship being with Jaimie Fuller…which is 10 years and counting 🔥. Jaimie is the Chairman & co-founder of eo and was previously the founder of sportswear brand SKINS™ Compression. This clearly demonstrates that a strong relationship built on trust can transcend brands and roles. Once you have such a high level of trust in a partnership…it is worth holding on to! (because of what it can bring).

❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less):
➡ ”Partners, not Clients"

❓ Please expand on this (In 100 words or less):
➡ “There are many things that contribute to a successful Client Agency Relationship - obviously creating great work, having the right team, providing added value where you can etc. But the most important thing is creating a relationship that is based on a partnership, working in true collaboration and having a relationship that transcends the day to day delivery of work. A relationship that is based on trust and where your Client relies on you for advice and guidance.”

❓ What is your longest Client-Agency relationship?
➡ 10 Years: SKINS + eo (Jaimie Fuller)

Thank you for sharing your great take on “The Key” Daisy Proctor!

🔑 “The Key”:
Nick Elliott founded Booster Consulting Limited wanting to help create and maintain relationships between Agencies and Clients.
Booster focuses on this because we believe better work and therefore better business results, are possible with better relationships.
We have frequent conversations with Clients and Agencies about “The Key” to successful relationships, and wanted to share some of what we discuss.
So, through "Booster Insights" we have the great pleasure of sharing a regular insight from Agencies, Clients and other relevant and interesting people we are connecting with.