“The Key”: Hannah Penn (Pablo London)

This week we have Hannah Penn, as our contributor to Booster’s Insights' "The Key" 🔑

Hannah Penn leads Pablo London with her co-Managing Director Harriet Knight.

🎓 Fun fact No.1: For those that don’t know about the agency Pablo, “Pablo/ Paulus” means humble in Latin.
2️⃣ Fun fact No.2: Testament to their humble mantra, every leadership role has two people taking on that responsibility…which as you can imagine, leaves no space for egos.
☯ In my view, an ego-less space leaves a lot more room for creating better relationships!

❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less):
➡ ”Be one team"

❓ Please expand on this (In 100 words or less):
➡ “This might sound like a hallmark sentiment, but it’s the north star that halos across every facet of a brilliant relationship. It’s about rowing together, having a shared vision and removing barriers. When you’re batting on the same side you can welcome conflict and be honest, without fear, to get to better answers together. It’s about deep understanding, so you can offer genuine counsel. And most of all – a one team mentality means you make space for, and trust each other around, the magic which our industry is predicated on..”

❓ What is your longest Client-Agency relationship?
➡ Carlsberg Group: 13 years (and counting)

Thank you for sharing your great take on “The Key” Hannah Penn!...and also congratulations to you for Pablo winning Campaign Magazine UK’s Global Creative Independent Agency of The Year award 2023 (if I tell everyone, you can keep being humble 😄 )

🔑 “The Key”:
Nick Elliott founded Booster Consulting Limited wanting to help create and maintain relationships between Agencies and Clients.
Booster Consulting Limited focuses on this because we believe better work and therefore better business results, are possible with better relationships.
We have frequent conversations with Clients and Agencies about “The Key” to successful relationships, and wanted to share some of what we discuss.
So, through "Booster Insights" we have the great pleasure of sharing a regular insight from Agencies, Clients and other relevant and interesting people we are connecting with.