“The Key”: James Joice (Fold7)

This week we have  James Joice, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑

James Joice is the Managing Director of Fold7, and describes Fold7 as an independent creative agency living at the intersection of big ideas, innovation and human experiences.

☀ The agency has a very positive and supportive culture, with everyone encouraged to ”leave your ego at the door.” This comes through well with James Joice's inclusion of openness and honesty in their ”Key” to successful relationships.

❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less):

➡ ” Open, honest communication"

❓ Please expand on this (In 100 words or less):

➡ “Good communication is at the heart of every successful relationship. It’s how trust is built, authentic connection forged and ambitions aligned. Open, honest communication means any problem can be overcome and every possibility explored. It allows curious minds to delve more deeply, and it fuels better solutions. It’s the oxygen that feeds a relationship and it needs respect, consideration and care. The quality of communication reflects the strength of any relationship. When it breaks down the relationship invariably suffers. And without it, there is no relationship..”

❓ What is your longest Client-Agency relationship?

➡ Carlsberg Group: 14 years (and counting)!

The success of the Carlsberg Group relationship is demonstrated by Fold7 helping to make Carlsberg the fastest growing beer grand in grocery, developed campaigns which grew off-trade shoppers by 20% (the “Probably Not” campaign) and increased retail value sales by 20% (“The Danish Way” campaign).

🍺 And the strength and trust in the relationship is so clearly showcased with the “Probably Not” campaign, where Carlsberg Group owned up to the truth that the old Carlsberg beer wasn’t good enough! “Probably not the best beer in the world”.

Definitely have a look at the case study…and if you want a smile…the ’mean-tweets’ read by employees

Congratulations are also in order due to Fold7 proving the strength of their relationship by restoring the responsibility for the Global Carlsberg Group business in 2023.

Thank you for sharing your great take on “The Key” 🔑 James!

🔑 “The Key”:

Booster Consulting Limited focuses on relationships because we believe better work and therefore better business results, are possible with better relationships.

We have frequent conversations with Clients/ Advertisers and Agencies about “The Key” to successful relationships, and wanted to share some of what we discuss.

So, through "Booster Insights" we have the great pleasure of sharing a regular insight from Agencies, Clients and other relevant and interesting people we are connecting with.

Visit our Insights Page to see all of "The Key" insights