“The Key”: Ruth Kieran

This week, we are grateful to have Ruth Kieran, the CEO of Cirkle (cirkle.com) sharing her thoughts.

What is the key to Strong Client - Agency Relationships? (in 3 words or less):

• "Collaborative Problem-Solving"

Please expand on this (In 100 words or less):

• “One element of strong client-agency relationships is collaborative problem-solving. When a challenge arises, a joint effort to find a solution is essential. This approach fosters teamwork, innovation, and a sense of partnership.”

• “Clients and agencies working together to overcome obstacles not only strengthens their relationship but also leads to more effective campaigns and projects.”

What is your longest Client-Agency relationship?

• Premier Foods: 20 years and counting

Thank you Ruth!

“The Key”:

Nick Elliott founded Booster wanting to create and help maintain relationships between Agencies and Clients.

Booster focuses on this because we believe better work and therefore better business results, are possible with better relationships.

We have many conversations with Clients and Agencies about the key to successful relationships, and wanted to share some of what we discuss.

So, through "Booster Insights" we have the great pleasure of sharing a regular insight from Agencies, Clients and other great, relevant people we are connecting with.