“The Key in Cannes”: Barney Worfolk Smith from DAIVID

It was great, as it always is, to chat to Barney Worfolk Smith 🦩.
If you know Barney, his response won't be a disappointment 😄
Barney Worfolk Smith 🦩 is the Co-Founder and Chief Growth Officer for DAIVID 🦩, who measure creative effectiveness at scale, using AI assisted research.
🔥 Barney's background crosses agency, client, consultancy and now research, so it is definitely an experienced response.

🌴 As an explainer...I was fortunate to be in Cannes during the Cannes Lions International Festival of Creativity.
I travelled the Croisette 🌴 with my handy mic 🎙 and camera talking to Marketing & Advertising leaders about what "The Key 🔑 " is to successful Client-Agency relationships.

Thank you to Barney Worfolk Smith 🦩 for your thoughts and also thank you to WPP Beach at Cannes for their logo wall and hospitality following a great talk we both attended.