“The Key in Cannes”: Lisa Delaney from Cathay Pacific Europe

We are excited to share another of Booster Consulting Limited's "The Key 🔑 in Cannes 🌴 "

Thank you to Lisa Delaney for this one!
Lisa Delaney is the Regional Head of Marketing & Lifestyle for Europe at Cathay Pacific, and was kind enough to share her point of view with us.
Having spent some time early in her career at Agencies, these are well informed insights gleaned from wearing both "hats" (⚡x2)

As an explainer...I was fortunate to be in Cannes during the Cannes Lions International Festival of Creativity.
I travelled the Croisette 🌴 with my handy mic 🎙 and camera talking to Marketing & Advertising leaders about what "The Key 🔑 " is to successful Client-Agency relationships.

💡 I hope you find this one as interesting as I did...a really clear message and learning/ confirmation/ reminder for everyone.

A final thank you to Sophie Devonshire⚡️ for suggesting Lisa for this interview 🙏

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