“The Key - Quick Conversations”: Alex Best (Wonderhood Studios)
💰 "Adding real value to a Client's business!" 💰
🗻 🛳️ This week we have a "Titanic" edition with Alex Best the CEO of Wonderhood Studios being interviewed by Nick Elliott for "The Key🔑- Quick Conversations 🎤" . Sharing with us what "The Key 🔑 " is to successful Client-Agency relationships.
There are 2 reasons to explain the 🗻 🛳️ "Titanic" reference in the clip... 😄
Lots of great thoughts from Alex Best in this "Quick Conversation 🎤 ":.
1️⃣ Alex recognised "the building blocks of a great relationship are trust, open and honest communication and mutual respect" and then built on that with...
2️⃣ The need to be "Adding real value to a Client's business" and explained...
3️⃣ "Value" includes ideas created by Agencies: "..are they the kind of ideas that really brighten their (Client's) day and get them excited about the future?".
🏆 Alex highlighed Wonderhood Studios's strong relationship with the Three UK team as one example of how value can be created...and they are walking the walk, with their 2024 IPA (Institute of Practitioners in Advertising) Effectiveness Award for "Helping Peter Pan come of age"
Congratulations on that win!!
🏆 Worth mentioning that the 'Award Client Statement" with that award on the IPA website from Aislinn O'Connor is 100% aligned and talks about "..agency partners working hand in hand with out internal teams".
👉 IPA Effie here: https://ipa.co.uk/awards-events/effectiveness-awardsv1/winners-2024/?id_entry=100187
🙏 Thank you Alex Best! Brilliant thoughts and a lot of fun.