“The Key - Quick Conversations”: Helen Lafford (Stagwell)

🧪 : Helen Lafford "Alchemy & chemistry"

This week we have a "' 🖼️ Tate Modern Edition" with Helen Lafford, the SVP Chief Growth Officer UK & Europe for Stagwell, being interviewed by Nick Elliott from Booster Consulting Limited for "The Key🔑- Quick Conversations 🎤" .

Sharing with us what "The Key 🔑 " is to successful Client-Agency relationships.

SO many great quotes and thoughts in this "Quick Conversation🎤".

🤝 Helen Lafford took "Trust" and "Transparency" as givens and went on to say "We are in a world of GenAI...data, tools & ways of working. This is an industry that is based on humans, and when those humans get on well and work well together, everything else follows."

🔥 What Helen says about building teams and relationships is so true from my experience too: "And it has to be about finding the right people, to work with the right clients, and that can change over time.

But also you don't have to love and like one another, but you have to be able to work well together and that comes with I think the chemistry and an alchemy of a really good connection and relationship."

🧪 Lots more to hear in the "Quick Conversation🎤" but one other topic I wanted to pull out was about the importance of 'Chemistry' meetings in pitch processes: "We have chemistry meetings...and I think probably that's one of the most important moments when you meet a client because...you're doing this dance of: do we all want to work together and to be successful? You have to get on. You have to trust one another, you have to be transparent with one another."

Thank you Helen, a really great " 🖼️ Tate Modern Edition" of the "Quick Conversation🎤".

🤯 Still can't believe that 4.2million bricks are in the Tate Modern building.