“The Key - Quick Conversations”: Jon Goulding (Atomic)

🤝 Jon Goulding: The Key🔑 is "Intimacy"

This week we have Jon Goulding, the CEO of Atomic London, being interviewed by Nick Elliott for Booster Consulting Limited's "The Key🔑- Quick Conversations 🎤" .

Sharing with us what "The Key 🔑 " is to successful Client-Agency relationships.

☯️ Jon shared that "Intimacy is pretty much at the heart of it...The most successful relationships we've had are where they have genuinely allowed us into their 'house' and to get quite intimate with them, to uncover the thing that truly makes them special."

When I asked for an example of this Jon was quick to highlight Hamptons, the estate & lettings agent:

🏡 "It's only through working with them, uncovering what we would call their 'Brand Superpower,' we've been able to make some incredibly standout work for them, which is working incredibly well in a very difficult sector."

⚡ ☯️ This is wonderful proof that good relationships lead to great work that is effective....and to build that relationship it really takes time and effort to get to know the people, team and business by spending time with them.

🏡 Here is a link to the great Hamptons work mentioned in the clip: https://atomic-london.co.uk/work/hamptonsitsajourney

Thank you Jon Goulding for a brilliant "Quick Conversation 🎤 " and for making me feel exceptionally short! 😄