“The Key - Quick Conversations”: Laura Vipond (Ogilvy UK)

"The Key🔑- Quick Conversations🎤" with Laura Vipond from Ogilvy UK

Following on from"The Key 🔑 in Cannes 🌴 " (which was a lot of fun), I wanted to keep the interviews and contributions going by travelling around with my handy mic 🎤 and camera talking to Marketing & Advertising leaders about what "The Key 🔑 " is to successful Client-Agency relationships.

So....."The Key🔑- Quick Conversations 🎤"...was born.

This week we have Laura Vipond, the Chief Growth Officer for Ogilvy UK, sharing with us what "The Key 🔑 " is to successful Client-Agency relationships.

Thank you for the 'Quick Conversation' Laura Vipond

⚡ I really love your point about how trust is hard won, but easily lost.

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🔥 Intimacy -> Vulnerability -> Authenticity -> Trust = Good Relationships

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“The Key - Quick Conversations”: Nuno Pena (AkzoNobel)