“The Key - Quick Conversations”: Martin Wingfield

The Key 🔑: With Martin Wingfield

The Key 🔑 to successful Client Agency Relationships: "Passion 🔥 "

🎉 This is a first for me because it came about because of the "Quick Conversation" with Nicky Bullard, who talked about some great work for RNIB that she did...with Martin Wingfield when he was at RNIB. So Martin and I started talking and thought we should get the other part of the great Client-Agency relationship involved (him)...and here we are!!

🔥 Martin's key is "Passion":

“No matter the sector or project, you have got to have passion. There are always bumps along the way, and having that passion ultimately leads to brilliant creative solutions.”

🙌 This tracks wonderfully with our Quick Conversation with Nicky who also talked about great energy and chemistry.

❓ So I asked how do you bring out that passion in teams? ❓

Martin shared three key principles:

1️⃣ Find the deep-rooted emotion – Every product or service has a human benefit.

2️⃣ Be motivated by metrics and storytelling – Know the impact you are making.

3️⃣ Commit to learning – Every project should teach you something new.

⚡ A brilliant perspective from someone who has worked on both the agency and client side...and creates award winning campaigns that make a difference!

🏙️ Thank you Martin Wingfield for the "Quick Conversation 🎤 " with the backdrop of Soho roofs!!

And congratulations on the launch of your website: wingmanenterprises.org