“The Key - Quick Conversations”: Thierry Ngutegure

🧢 “Know what hat you wear — and which ones you need help with.” 🧢

🔥 Thierry Ngutegure danced onto the stage at The Marketing Meetup’s Global Conference "Campfire Stories", and delivered a standout talk on being a T-shaped marketer — someone who can wear many hats, but crucially knows when to collaborate. 🔥

Thierry Ngutegure is Head of Data Insight at Soul Agency and describes himself as "the individual who sits between data teams and creative teams, bridging that gap"

🎤 After Thierry's talk, I grabbed him for a Quick Conversation and asked what “The Key 🔑” is to successful client–agency relationships — and what he shared was great.

🔑 Thierry’s Keys 🔑 ? Transparency, Openness & Honesty.

Here is how he brings it to life:
1️⃣ “The first thing I do is show my homework — how I built the idea, how I got here.”
2️⃣ “I tell clients: I am great at this, I am bad at that. I am super honest.”
3️⃣ “If you show authenticity, people feel safe to do the same.”
4️⃣ “There are graveyards full of people with incredible ideas who refused to share them.”

Thierry Ngutegure summed it up perfectly: "Authenticity and honesty means the person on the other side reciprocates it, and you build something incredible together."

🌵 🥜 This has come to life in the multiple products/ brands Theirry has created including Black Knights Tequila and Mothernutter peanut butter.

🧃 His latest brand, Humans Against®, tackles wasted days from hangovers — and is built on exactly this spirit of open collaboration.

🙏 Huge thanks to Thierry Ngutegure and to the brilliant team at The Marketing Meetup, Joe Glover, James Sandbrook for the Positively Lovely conference 🙌