“The Key - Quick Conversations”: Karen Wilkinson (Evergreen Garden)

🧠 "The Key 🔑 ": Karen Wilkinson "A deep understanding of what you are trying to achieve'"

🌱 🌻 This week we have Karen Wilkinson the Marketing Director UK & Ireland for Evergreen Garden Care (owners of 🌼 Miracle-Gro and other great brands) being interviewed by Booster Consulting Limited's Nick Elliott for "The Key🔑- Quick Conversations 🎤" .

Sharing with us what "The Key 🔑 " is to successful Client-Agency relationships.

"A deep understanding of what you are trying to achieve" is easier said than done, and Karen Wilkinson added:

👂+ 🧠 "That comes with really good listening. With giving really good context to the agencies...for the agencies to really understand the role of what they're doing for you in the context of business performance...for the agencies to really listen to that and feel able to challenge back."

🤝 And the goal of this described by Karen as: "Moving from a service provider relationship to more of a partnership, and that takes commitment from both sides."

💯 From my point of view, I agree wholeheartedly. I am increasingly hearing marketing and advertising leaders talking about partnerships and the value of collaboration. Not a 'them and us' scenario, but a real team.

❓ I went on to ask "How?"

✨ Thank you Karen Wilkinson for our Savoy version of "Quick Conversations 🎤 " with a fancy chandelier backdrop!